Tuesday 20 August 2013

60 News Organisations on Twitter: Followers, Tweets, References and Charts by Mike Downes

Following on from a post I made in the We the People, Google+ and the BBC Community, I've become curious on how often News Organisations Tweet - and what they get out of it.

As a two line background, I saw a BBC twitter account making 84 tweets a day compared to 8 posts at facebook and 3 posts at Google+ in a day.

I saw Topsy now give us a great few tools in their advanced search ie @xyzNews and from:@xyzNews which allows me to calculate tweets and account references in the last 30 days.

Method I went to twitter, searched for news and noted the first 50 accounts - as a follower of the news myself, I was already following a bunch of sites. I added a few that did not show for interest and fun.

A few hours later, I had a google sheet full of data, made a few charts and here we are.

As usual, I will highlight some keypoints and let you loose on the rest. I don't claim to know anything just layout a buffet of data and create a conversation.

About the data sheet We have 60 News Orgs listing their twitter followers, tweets a day, references a day and three calculation for: followers/daily refs, daily refs/followers and daily refs per tweet.

In a day, there seem to be 2,944 tweets made, that's 123 an hour, but for those who sleep - this could be 184 tweets to read based on a 16 hour day (glued to your screen).

On followers In total there are 111,574,090 followers for the 60 Orgs. The top two make up for 20% where the bottom 40 accounts also make up 20% - demonstrating the classic long tail/power law ratio (long tail at wiki).

How much do they tweet? On average about 48 times a day. The Huffington Post are either super clever or super out of control tweeting 353 times a day. That's one tweet every 4 minutes.

In second place, The UK's Daily Mirror makes 103 tweets a day. there is a massive from 103 to 353. Anyone from the +The Huffington Post  reading this, please let me know.

I use common sense when looking at this data, so we have accounts with a bunch of followers, tweeting all day long, getting retweets and mentions. I guess the smart money will be on seeing your tweet getting many references.

CNN, BBCBreaking and Anderson Cooper seem to fair well at this. Huffingtonpost, +The Guardian+The Associated Press and the +The New York Times have the most references.

Conclusion I'm doing a whole lot more analysis and when this post goes public, sure a conversation will start. I hope this post may appeal to news types like +Jeff Jarvis+Richard Gingras and +Clay Shirky.

I'm a big Google+ guy - the main question: If we believe the data that there are 200 million active users on Twitter and 390 million on Google+, then something has got to give.

For example, if news Orgs used g+ correctly ie posted about breaking news, then I would place them in my google+ alert circle and get notified immediately.

It's my wish that meaningful discussions would then break out (yes in more than 140 characters). And yes, this post is niggling me a lot - it's unfinished. One simple more is to look at maybe 60 top journalists, see what their tweets look like.

As a sneak, +Jeff Jarvis has tweeted 1,389 times in the last 30 days (46 a day) with 12,869 references (429 a day). Two points, 1, Jeff tweets as much as the average news org 2, His daily refs by followers is also equivalent to a news org.

Open data set in a new window

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