Wednesday, 17 April 2013

UK Police Forces on Social Media - April 2013 Survey It's about Culture not Technology in Blended Reality

Met Police Marine Policing Unit
Here's the April 2013 Survey looking at UK Police on Social Media (data sheet). 

In celebration of The Metropolitan Police passing 100,000 Twitter followers, I've added a Marine Policing Unit slide. You can watch the Met's own video of thanks at the end of this post.

There's not much news about the twitter numbers this month, still growing at a healthy rate. Facebook is where the action is with sixteen forces above 20% growth. I hold my hands up as a facebook novice, so if anyone wants to dig deeper and say why there are so many likes, be my guest.


I've titled this post Culture not Technology as it's about the Social Interaction and the Storytelling as opposed to anything else. We live in a Blended Reality where we have Media Literate Citizens equipped with creative skills to communicate with a Modern World.

To understand the facebook numbers will involve looking at each story and seeing the patterns. In my view, that's the manual labour of reading and thinking about each post, not a quick click on some data visualisation tool. I cannot say enough how people, for some reason, do not spend enough time slowing down and taking one thought at a time.

Last month, I focussed on YouTube and the new One Channel. If Culture dictates, we do not need YouTube, then so be it. But as 25% of YouTube is watched on mobiles, another 25% on screens larger than thirty inches and users swapping devices twenty seven times a day - Video is exploding.

This month's YouTube slide shows nothing more than three four forces streaking out ahead. It need not be this way. I have been working with a new company called Zoom.us who provide a 25 user face to face video platform. It is truly breathtaking and available on PC and Mobiles. All Police would benefit from giving it a try. Google+ hangouts are another way, especially LIVE at YouTube.


If you've read this far, then let me finish with how I've spent the last six weeks force feeding myself Media Studies theory. I've read a bunch of texts and even more wikis on everything from Audience Theory to The Public and it's Problems (1927).

We've come a long way. When Lincoln was assassinated, it took twelve days for the news to reach England. Nowadays, it's realtime everything.

When Paris Brown was appointed (and resigned) as Youth PCC, twitter had every part in it (link to News), it was all over, in what seemed like a few hours. For me, it's stories like this that emerge from nowhere, reach a critical point and eventually simmer.

And as for the Boston Marathon, many were saying, I heard about it first on Twitter (link to articles). And camera phones are playing a major part in supplying the visual clues to catch those responsible (link to FBI).

Here's the Met Police 100,000 Twitter Followers video of thanks ..

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