Saturday, 1 January 2011

What Would Google Do? by Jeff Jarvis


There has been no other single piece of information (apart from all the rest) that has influenced me in the last six months than What Would Google Do? by Jeff Jarvis.

I have to be careful when I talk about the book as it clearly states under copy right that I am not allowed to reverse engineer the book in anyway - I take that to mean using all letters in the alphabet, so I am clearly breaking that rule already.

So why is it so good then? It's a Manual for the Future with it's simple ideas that make perfect digital sense. but that comes at a price with depression, anxiety and loss. If you are on the digital side of the net, it could be a party. Jarvis tells us all to create a something, make it pubic and share it. Then Google will find you and it's all clickable, searchable and linkable fun. See my full notes about WWGD? here I am interested to hear from anyone who has read it.
When Sergey and Larry founded Google on 4 September 1998, I qualified as a teacher and began my first post. Twelve years on I struggle to be heard in any school when it comes to technology. Professor Stephen Heppell at Bett 2010 summed it up when he said there is a gap between the schools that are doing pioneering stuff and those simply doing a shiny version of 19th century teaching.

But this post is not about schools or education, it is about the ideas in this book and how they can be applied in real life. In my case, using my eyes and ears by creating something for Google to see and then adding simple value to the immediate community. Google street view launched in 3D on 1st April 2010 (click the logo on the left - you will need some 3D glasses though).

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