Sunday 24 April 2011

Fantastic Story Telling by Coventry Fire Service - all by Twitter

Photos by Simon Shilton
Simon Shilton is the Coventry Fire Command Operations Commander. So how does he use Twitter? Brilliantly - that's how. What makes the tweets of Simon Shilton interesting are the three layers of story telling. Whether this is by clever design or just a natural gift I cannot say (I will find out though). 

In my view, the three layers consist of the professional (official), professional (unofficial) and private (but shared). From these elements, we have a whole picture of a Fire Commander - all by twitter.

The photo above was taken to accompany this tweet: Kingswinford fire ongoing. I've now left the scene, down to 8 engines. Hard working firefighters grab a break (24 April, 3.26am). 

Before that: Looks like we'll be in attendance for some time a whole load of rubbish (23 April, 9.56pm). 

The first tweet: Just in attendance at a 10 pump fire in Kingswinford (23 April, 9.27am).

For a professional, but unofficial example form Simon, try this: The modern fire service, what ever happened when we didn't have mobile email? Any spare minute, it's an addiction (1 April 12.30pm). 

I have no idea what makes a great tweet, but one quality may be making something quite ordinary seem timeless and yet comment on the changing world around us.

Here is the last element, private but shared: After a 72 hour on call shift I'm spending my day relaxing, me, myself and I. #peaceandquiet (14 March, 9.30am)

Simon's first ever tweet was: Just joined up! wanted to see what all the fuss is about! not a clue what I'm doing :) (22 Nov 2010, 8.36pm). Simon Shilton as @spshilton has made 1,481 tweets, follows 131 and has 140 followers. Great work - keep it up. 

By contrast, Warwickshire Fire and Rescue have one Twitter account  @WarksFireRescue which is from the service not individual officers. I will search for others. 


  1. Have you ever got the feeling Warwickshire doesn't want to play the new game in town. Alternatively they don't know or are not open to change.

  2. Simon Shilton said in twitter DM: Really enjoyed your blog Mike, Thank you. Looks excellent and if we can pursuade others then that'll be a great result. Top work


For help adding links see How to add in line links

Popular Posts - last 7 days

Popular Posts - last 30 days


Search results

AP Top Headlines At 12:41 p.m. EDT

Kenilworth Weekly News - News Feed (Johnston Press)