Friday, 21 May 2010

Google Business Listings - Errors and Opportunity

There is the real world and there is the Google world and in between there is someone like me. One of the tasks I have set is to close the gap where Google Maps are inaccurate and outdated. For example, searching for 'supermarket kenilworth' returns the usual results including Budgens (which closed in 2004) and Sainsburys is listed as being on a farm near Stoneleigh.

So why is this? Google Maps collects data mostly from thomsonlocal.com. I have 150 Kenilworth businesses listed on this website - which are accurate as I live in Kenilworth and I know they exist. I was happily correcting the errors and now Google are off to moderate the listings - word from the web is this could take a while.

I can provide a service for those businesses that do not have their own website and have not claimed their business listings either. If you have a Kenilworth Business and want to be found on Google, claim it yourself (you will need a free Google account) or email me and I will tell you how info@whatsinkenilworth.com and make sure you have the right help.

There are a few articles on the web about this kind of error, see one here where this company was trying to correct an entry where a hospital was having an error with it's A and E listing which stopped urgent calls getting through as Google listed the number as the general switchboard.

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