The Coventry Godiva Festival 2011 starts on Friday 1 July (for three days). For those people who want to find out more, there is every imaginable Social Media tool available - a real example to the rest.
Before it all starts, we're supported by a photo album, twitter account @godivafestival and the official hashtag #covgodiva. Content can also be shared across any platform with the public invited to send in photos as the festival unfolds.
It doesn't stop there, as Chief Inspector Kerry Blakeman @kerryblakeman and Inspector Alastair Orencas @Coventry_Police will be tweeting and broadcasting video updates. I am sure there are a few other WMP twitter accounts - watch out for those.